A statement from Marc Held, Experience Marketing team, Graubünden Ferien
Another satisfied beem customer: Marc Held from the Experience Marketing team at Graubünden Ferien had a lot of fun with the interactive out-of-home campaign in Zurich. And so did we!
“Together with beem, we at Graubünden Ferien have launched our first interactive out-of-home campaign. For two weeks, users were able to interact with 172 poster sites at Zurich train stations. They found out instantly whether they had won one of the 111 day ski passes or one of the four ski weekends.
I’m very happy with the campaign! The Bluetooth technology worked perfectly and the poster sites registered numerous interactions. That’s why I can highly recommend the use of beem to enhance traditional OOH campaigns.”