A statement from Daniel Marti, Head of Marketing at BSC Young Boys
Another satisfied beem customer: Daniel Marti, Head of Marketing at BSC Young Boys, had a lot of fun with the interactive campaign in the YB tram. And so did we!
“Together with beem, BSC YB launched the first interactive campaign on public transport. Users could win tickets to a championship game as well as an original YB jersey signed by all the players in the YB tram over the course of three weeks.
I’m very happy with the campaign! The Bluetooth technology worked perfectly. Many people took part in the campaign on the YB tram. I can highly recommend the use of beem to enhance traditional campaigns.”