Questions for... Luca Martignoni

beem is Luca’s baby. As Product Owner, he’s responsible for ensuring that it develops optimally. Here are six questions to let you get to know him.

What did you do before joining beem?

After studying at the University of St. Gallen, I started my career as a trainee at Swisscom. During an assignment in Silicon Valley, I founded beem together with Simon Zwahlen, my superior at the time. Since then, I have been considered the first official beem employee.

What is your role at beem?

As Product Owner, I am responsible for the organisation of beem. I am the link between the core team in Switzerland and the development team in Rotterdam, and I ensure that the right features are developed at the right time. This means that I collect and process market needs and then prioritise and plan the corresponding implementation. I also take on tasks in the areas of finance and campaigns.

What do you like most about beem?

For one thing, beem as a product feels magical. It’s always impressive to see how easy and seamless the interaction with an object or a video sequence is. There are countless possible applications, and even more possible use cases. There are almost no limits to the creativity that creates added value for the user. What’s more, the beem team is like a family. It’s fun to work with open and curious people, to question established beliefs and to go the extra mile with them. I benefit daily from the expertise and experience of my colleagues.

Which company would you like to start a campaign with?

That’s a difficult question. Sure, you have your favourites. But the people in the company are more important to me than the company itself. I like uncomplicated, flexible people who want to try something new.

What feature would you like to see at beem?

We are currently developing some very cool improvements and extensions. Without giving too much away, in the future, users will be able to access even more extensive content and navigate the app more easily.

What have you found particularly fascinating in the digital world of late?

It’s not exactly news, but I’m always amazed at how fast information spreads online. This can be useful during the coronavirus crisis, but also poses a risk if reports are false.