Together with beem, Feldschlösschen Getränke AG launched its first interactive TV campaign. Viewers were able to interact with 107 Feldschlösschen 1876 spots on their smartphones for 17 days.
As Chief Operating Officer (COO) of beem, Bruno holds the reins of the operational business in his hands. Here are six questions to let you get to know him.
Forms of interaction
Users are linked with an external URL – with or without generating a lead in beem.
Users can participate directly in a competition via beem. Instant win prizes can be provided directly.
Additional uses can be developed on request.