A statement from Dominique Zingg, Head of Content Studio, Feldschlösschen Getränke AG
Together with beem, Feldschlösschen Getränke AG launched its first interactive TV campaign. Viewers were able to interact with 107 Feldschlösschen 1876 spots on their smartphones for 17 days.
The spots were shown during the evening programming on SRF zwei,ProSieben and SAT.1. Depending on the TV channel, viewers could take part in a promotion or learn more about the new lager.
“I’m very happy with the results! The audio content recognition technology worked perfectly and the interactive TV spots registered numerous interactions. The campaign generated over 50 leads. I can highly recommend the use of beem to enhance traditional TV campaigns.”