Feldschlösschen 1876 – the figures for the interactive TV campaign
Interactive TV spots offer added value for television audiences and companies. This is demonstrated by the evaluation of the Feldschlösschen campaign with beem.
From 27 March to 12 April 2020, the first interactive Feldschlösschen TV campaign with beem was shown during the evening programming on SRF zwei, Pro7 and SAT.1. The TV spots advertised the new Feldschlösschen 1876 and at the same time served as a basis to play further content on the new lager via smartphone.
The beem signage, which was specifically integrated into the TV spots, informed the viewers that they could interact with the spots. Different content was also played on each different TV channel via beem. By interacting with the TV spot, viewers could either take part in a promotion or learn more about the new lager.
The interactive TV spots were broadcast a total of 107 times: 20 on SRF zwei, 50 on Pro7 and 37 on SAT.1. beem also pushed the campaign on owned media (Facebook, Instagram, blogs) and earned media (press release to advertising trade press).
During the campaign, the individual TV spots were interacted with and the Feldschlösschen 1876 offer page accessed in beem 124 times. The campaign generated a total of 52 leads for Feldschlösschen Getränke AG.