beem can also be used on the go, making it possible to interact with people or moving objects.
This could be seen in Zurich and Bern at the end of August 2019, when a special campaign gave users the chance to win tickets for Energy Air open-air concert by interacting with beem. Here’s how it worked: The Swisscom avatar was fitted with a mobile Bluetooth beacon to make it beem-capable. Anyone who encountered the avatar roaming freely around the two cities instantly won an Energy Air ticket if they interacted with it via beem. And more than 1,000 delighted music fans won tickets over the four days – congratulations to all of the winners!